Articles by 张智强

Beyond Store Revamps: The Retail Industry Needs 'Category Management'

Amid deep transformation in the retail industry, 'store revamps' have become a hot topic. Facing sluggish consumption, intensifying competition, and channel fragmentation, relying solely on low prices and imitation is no longer sustainable. How to navigate cycles through retail technology, product strength, and operational methods is a shared concern. On August 20, at the 5th China FMCG Retail Innovation Conference, Zhang Zhiqiang, a 30-year retail veteran, co-author of 'Category Management', and founder of Yuanzhi Category Management, used his practice and insights on 'category management' to systematically explain the core issues retailers should focus on beyond store revamps.