Brand Marketing
Against Niulanshan's 30 Million Cases, Is This Bold Bare-Bottle Liquor Credible?
Niulanshan Erguotou (Niuer for short) has grown for years, expected to exceed 20 million cases (nearly 300 million bottles) in 2015 at a mainstream price of 13 yuan. Despite no advertising and relying mainly on density distribution, Niuer remains dominant. However, a new Erguotou brand called Yidanliang has emerged, causing a stir and strongly impacting Niuer in regional markets like Hebei and Henan.
郭辉