Industry Trends
2023 Consumer Market Characteristics Review: Rational Consumption Becomes a Trend, and a Comfortable, Healthy Lifestyle Fully Influences Food, Clothing, and Daily Use...
QuestMobile data shows that in recent years, rational consumption concepts have continued to spread. In October, Xiaohongshu saw 762,000 posts on 'rational consumption,' idle trading apps reached 173 million monthly active users (up 23.4% year-on-year), and budgeting apps reached 31.536 million monthly active users (up 7.7% year-on-year), reflecting a growing 'practical' mindset in physical consumption. This 'pragmatism' has shifted consumer focus, with attention to quality, price, brand, and experience rising to 60.5%, 60.1%, 59.8%, and 34.2% respectively in October.
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