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Brand Marketing

30 Years of Turmoil: The Untold Story of Chinese Iced Black Tea

Iced black tea, now popular again as 'diaosi drink' (large bottles), has a nearly 30-year history in China and was once among the most beloved beverages. Although Taiwan brands Master Kong and Uni-President now dominate the category, few know that a small factory in Hebei first ignited the market.

池小雨