Brand Marketing
Wang Laoji Secures Prime CCTV Advertising Slot for 81 Million Yuan
At the 2015 CCTV prime-time advertising auction, Wang Laoji won the first choice of the first time slot for the 'News Simulcast' premium package with a bid of 81 million yuan, while Ningxia Yifeng secured exclusive naming rights for the third season of 'A Bite of China' for 118 million yuan. The auction saw a shorter duration and the inclusion of new media projects for the first time.
吴琳琳