Consumer & Categories
Where Is the Road to the Future Revival of China's Beverage Industry?
2013 and 2014 marked a turning point for China's beverage industry, as after over 30 years of rapid growth, most beverage categories began to decline. According to Euromonitor data, among major beverage categories, except for bottled water which has maintained growth, other major categories such as ready-to-drink tea, juice drinks, carbonated drinks, and plant protein drinks have seen consumption decline year by year since 2013 or 2014. As of the end of 2017, the decline in most categories continues with no clear signs of recovery.
Tony Zhang