Articles by 黄薇Vera

P&G: Brand Strategy for the New Era of Post-00s Consumers

P&G has been in China for 30 years, and despite being a century-old company, it continues to seek innovation, fully implementing a strategy of youthfulness and personalization. In the era of social consumption, young people are a major consumer force that cannot be ignored; winning over the youth means winning long-term loyal fans and assets for the brand. This time, P&G has set its sights on the post-00s generation. 2018 marks the coming-of-age year for post-00s, as the first batch enters adulthood and society, opening a new era for them. With a population of 147 million...