Distribution & Channels
Digital Empowerment, Reconstructing People-Goods-Places: Rebuilding Deep Distribution
At the 10th China FMCG Innovation Conference, Gao Bo, CFO of C&S Paper, delivered a keynote on how digital tools can rebuild deep distribution. He identified three reasons why deep distribution is struggling in 2024—slowing retail growth, high store closure rates, and product abundance—and proposed solutions: selecting the right stores using AI models, choosing the right product categories, and targeting specific consumer segments.
高波