Articles by 聚焦品牌商业价值

How Did the Beverage 'Newcomer' Guozi Shule Come to Be?

Guozi Shule, a brand founded in 2019, has rarely been in the news except for angel and A-round funding in 2020 and 2021. Yet, it has suddenly become a concern for industry giants. Its performance shows rapid growth, from zero to 1 billion yuan in two years, and it ranks high in the sugar-free tea category.