Articles by 关明雨

How Second- and Third-Tier Brands Can Take Off with Community Group Buying

At the 6th China FMCG Channel Innovation Conference, hosted by New Distribution, Guan Mingyu, co-founder of community group buying platform Yidian Youxuan, shared insights on how brands can succeed in the community group buying channel. He outlined six key steps: selecting the right category, establishing a core concept, finding endorsements, telling a story, creating strong experiences, and driving word-of-mouth, illustrated with a case study of a milk brand that achieved significant sales.