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Articles by 漩涡
Browse 4 New Distribution articles by 漩涡.
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2018: Remember These 9 Marketing Principles to Avoid Detours
This article outlines nine key marketing principles for 2018, emphasizing opportunities from consumption upgrades, the importance of understanding consumer needs, and the shift towards C2B models and social/content/super-user dividends. It advises caution with short-video platforms and live quiz apps, and highlights the need to integrate online and offline digital marketing.
漩涡There Is No Such Thing as a 'Traditional' Industry, Only Brands Needed in the Information Age
Why are traditional brand giants like P&G declining, while brands in 'traditional' industries like Three Squirrels are rapidly rising? This article explains the survival logic of brands in the information age. The decline of traditional brand giants: P&G, a master of traditional branding, has seen sales remain dismal despite strategic transformations. In fiscal years 2015 and 2016, annual sales fell by 5% and 8% respectively, with all four quarters of fiscal 2016 declining year-over-year, and the first two quarters of fiscal 2017 only roughly flat.
漩涡11 Tips for Marketing 'Newcomers'
After eight years in the workforce, the author shares 11 tips for marketing newcomers, emphasizing systematic learning, independent thinking, practice, and continuous self-improvement. The article also includes a recommended reading list of 10 books for marketing newcomers.
漩涡11 Tips for Marketing "Newbies"
After eight years in the workforce, a marketing veteran shares 11 practical tips for newcomers, emphasizing systematic learning, critical thinking, and consistent habits. The advice covers building knowledge frameworks, avoiding guru worship, maintaining humility, learning by doing, and continuous self-improvement.
漩涡