E-commerce & Instant Retail
Fresh E-commerce, Convenience Stores? How to Break Through the 'Grocery Shopping' Rigid Demand Under the Epidemic?
With the intensified prevention and control measures in March, Shenzhen and Shanghai successively entered lockdown mode. Residents in many controlled communities have made it a daily routine to compete for groceries and takeout orders. The anxiety caused by the inability to buy vegetables on social media is no less than the epidemic itself. Fresh e-commerce, chain supermarkets, offline markets, and convenience stores—all fresh food retail formats are facing unprecedented order pressure under the epidemic. The concentrated rigid demand triggered by the epidemic is an opportunity to observe the current fresh food retail formats, including their respective advantages and disadvantages, and the potential for breakthroughs in the future.
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