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Exclusive | 2019-2020 China FMCG Industry Omnichannel Report Overview
In the era of information explosion, consumers' shopping methods have undergone dramatic changes with the development of e-commerce and mobile internet, leading to transformations in China's FMCG distribution channels. To clarify these changes, the New Distribution research and consulting team conducted a systematic survey over several months, involving nearly a hundred domestic and foreign FMCG brands, dozens of leading B2B platforms, community group buying platforms, and software service providers, covering 112 cities, over a hundred distributors, 6,030 retail small stores, and 2,000+ community group buying platforms.
新经销咨询团队Heavyweight | 2019-2020 China FMCG Community Group Buying Industry Report (with download)
Affected by the epidemic, community group buying has attracted increasing attention from brand owners and distributors, who are eager to try it. However, as the impact of the epidemic gradually weakens, will community group buying become a regular distribution channel? What value and significance will it bring to brand owners and distributors? How should they cooperate with community group buying platforms? Based on these questions, the New Distribution research and consulting team, together with dozens of community group buying platforms, supply chain enterprises, and software warehousing service providers, has compiled the "2019-2020 China FMCG Distribution Channel Report - Community Group Buying".
新经销咨询团队Heavyweight | 2019-2020 FMCG B2B Industry Trend Report (with download)
Since its emergence and rapid development in 2003, FMCG B2B has attracted increasing attention from brand owners and distributors. As a new digital channel born in the era of mobile internet, B2B not only helps brand owners fill channel gaps, reach more retail outlets, and gain market increments, but also points the way for the evolution of China's FMCG distribution channels, helping brand owners and distributors optimize channel structure and distribution costs, improve distribution efficiency, and ultimately promote the development of the FMCG industry.
新经销咨询团队Heavyweight | 2019-2020 China FMCG B2B Platform Research Report (with download)
With the accelerated nationwide penetration of e-commerce giants Alibaba Retail Link and JD New Path, the Matthew effect in the B2B industry has become more pronounced, intensifying competition and squeezing the living space of small and medium-sized platforms, thus speeding up the survival of the fittest. According to incomplete statistics from New Distribution, as many as 108 FMCG B2B platforms ceased operations or transformed in 2019 alone, with industry resources and attention converging on leading platforms. On the other hand, under competition, we see regional B2B platforms represented by Kuailai Zhanggui, Wanquan Mall, and Rongcheng Yigou, while based in their regions, continuously expanding their reach to surrounding areas, enhancing their comprehensive competitiveness, and carving out a unique development path in an industry landscape already dominated by Alibaba Retail Link, JD New Path, and Yijiupi.
新经销咨询团队Report | 2019-2020 FMCG Retail Store B2B Competitiveness Report (Download Included)
With the rapid development and penetration of digital tools, e-commerce has become an indispensable part of people's lives. As a new procurement method for traditional retail stores, B2B platform ordering is increasingly accepted by small store owners. Especially after the entry of Alibaba's Retail Link and JD's New Path, the FMCG B2B industry has gained unprecedented attention from brand owners. To help FMCG professionals better understand the current development of the B2B industry, the procurement proportions of traditional retail stores across different channels, and the comprehensive competitiveness of platforms in various regions, the New Distribution research and consulting team has compiled this report.
新经销咨询团队Heavyweight | 2019-2020 Brand FMCG B2B Cooperation Survey Report (Download Included)
Since its emergence in 2013, FMCG B2B has developed over six or seven years into a distribution force that cannot be ignored in the FMCG industry. Most domestic brand manufacturers are also cooperating with B2B platforms. Although B2B business accounts for a relatively small proportion of overall sales for FMCG brands, B2B's strong supply chain management and digital distribution capabilities have shown many brand manufacturers prospects for further growth and development. To better understand the actual cooperation between brands and B2B, from November 2019 to February 2020, New Distribution conducted a survey of senior and mid-level managers from 65 well-known FMCG companies.
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