AUTHOR ARCHIVE
Articles by 任圆
Browse 3 New Distribution articles by 任圆.
Published articles
3 articles · Page 1 of 1
Regional Liquor Enterprises' Inner-Region Defense Based on Three-Dimensional Blocking Mode: Consumption Blocking, Channel Blocking, and Price Blocking
This article discusses how regional liquor enterprises can defend their home markets against strong competitors by employing a three-dimensional blocking strategy: consumption blocking, channel blocking, and price blocking. It uses the case of B enterprise in H province to illustrate practical tactics such as consumer reward pools, deep channel optimization, and product price architecture adjustments.
任圆Mastering the Six Key Points of Group Buying: Have You Got Them Right?
The traditional approach to white liquor group buying—'building relationships, selling face, and giving kickbacks'—has become less effective due to new government restrictions on public spending. However, by optimizing group-buying products, adjusting salary structures, and executing targeted promotions, liquor companies and distributors can transform their group-buying strategies and achieve breakthroughs.
任圆In Market Development, Should You 'Catch Fish' or 'Raise Fish'?
This article analyzes the market challenges faced by liquor companies in W market, G province, where a large circulation distribution model has led to thin margins, regional cross-selling, and low-price sales. It proposes a strategic shift from 'catching fish' (pursuing short-term sales) to 'raising fish' (building market foundations) through channel restructuring, enterprise-led investment, and team transformation.
任圆