Brand Marketing
Lawson's Wang Ruyi: Lawson's IP-Empowered New Retail Approach
The following is the speech content delivered by Ms. Wang Ruyi, marketing expert at Lawson Convenience Stores, at the 5th FMCG + Internet Conference hosted by New Distribution, organized and published for readers. She introduces Lawson's IP-empowered new retail approach in four parts: definitions of new retail and IP, Lawson's current situation in China, why they build IP marketing, and IP marketing cases with her personal summary.
王如意