AUTHOR ARCHIVE
Articles by 沐九九
Browse 4 New Distribution articles by 沐九九.
Published articles
4 articles · Page 1 of 1
A 1-Yuan Small Fish Generates 1 Billion in Revenue
Recently, the performance forecast for 2023 released by Jinzai Food, the 'first listed company in fish snacks,' shows that the company expects to achieve a net profit of 201 million to 213 million yuan, a year-on-year increase of 61.00% to 71.00%. The announcement also stated that the company's operating revenue exceeded 2 billion yuan in 2023, with dried small fish as the core product accounting for over 60% of the performance. This means that Jinzai's dried small fish has grown into a billion-yuan-level single product. How did Jinzai Food turn a pack of dried small fish into a 1-billion-yuan product?
沐九九The Decline of a Candy King: Once Selling 6 Billion a Year, Now a Capital Castoff
Once a candy king, Hsu Fu Chi saw annual sales growth of 20% at its peak and held the top spot in the bulk and packaged New Year candy market for 17 consecutive years. However, in recent years, its performance has declined, and it has been repeatedly rumored to have fallen out of favor with Nestlé, becoming a capital castoff.
沐九九P&G's Overwhelming Marketing Could Almost Sell Shampoo to a Monk
This article explores how brands like Bee Flower and P&G have shaped the Chinese hair care market through 'brand cultivation,' emphasizing user value and functional differentiation. It traces the evolution from simple cleansing to complex routines driven by consumer demand and marketing strategies.
沐九九Earning 250% More in a Year, Yet Market Value Evaporates 23%: What's Wrong with This Industry Champion?
Capital doesn't dislike frozen food; it just doesn't like you. As China's largest frozen food company by sales volume, Sanquan Foods seems unpopular. In 2020, it sold 660,000 tons of frozen food, with revenue near 7 billion yuan and net profit of 768 million yuan, a year-on-year growth of nearly 250%. However, in the first five months of 2021, its market value dropped by 23%. Do investors not like frozen tangyuan?
沐九九