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Private Label: A Remedy and a Poison
As Yonghui announces plans to develop 500 private label products over five years, Walmart completes its 'Marketside' brand upgrade, and Aldi leads the market with over 90% private label share, private label is shifting from a bonus to a must-answer question for more retailers. But the question becomes sharper: is private label the ultimate answer for retailers to break through development bottlenecks, or a phased choice in industrial upgrading? My judgment is that private label is a key node for reconstructing core competitiveness in retail, but by no means the end point. From the industry's development patterns, retail models evolve with consumer demand and technological innovation, with no permanent ultimate form; from practical logic, private label can solve traditional retail's pain points of thin profits and homogenization, but is constrained by category suitability and supply chain capabilities, unable to cover all consumption scenarios and needs.
东南Jiangxiaobai's Tao Shiquan: What Should Brands and Distributors Do Amid Unprecedented Market Adjustments?
At the 5th China FMCG Conference and 1st China FMCG Distributor Conference held in Shenzhen on October 9, Jiangxiaobai founder Tao Shiquan addressed the unprecedented market adjustments, urging operators to abandon habitual illusions and recognize that current difficulties are part of a long cycle. He outlined Jiangxiaobai's strategy of high-quality operational improvement and its pursuit to become a 'rising star' in the new alcoholic beverage market.
东南