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From National-Chic Packaging to 'Micro-Sparkling Water': Can Jianlibao Disrupt the 'Happy Water' Market?
Many consumers have a love-hate relationship with carbonated drinks, enjoying the taste but worrying about sugar and calories. In recent years, a subcategory of carbonated drinks—sparkling water—has attracted giants like Pepsi and Coca-Cola abroad, and multiple domestic brands have launched related products. These sparkling waters typically feature low-sugar/no-sugar and low-calorie health benefits. According to Kantar Worldpanel household data, while low-sugar carbonated drinks account for only 3% of total carbonated beverage sales, their sales growth rate is as high as 85.7%, far exceeding the overall category.
FBIFDiscounts and Price Cuts No Longer Work: How Can Food Promotions Win Hearts?
The pandemic has shifted daily life online, making e-commerce and digital strategies crucial for food brands. However, online promotions require more than just price cuts; they must engage consumers' hearts and minds. This article analyzes innovative online promotion tactics, using Telunsu's QR code campaign as a case study, and discusses how to win and retain customers through personalization, emotional connection, and private traffic.
FBIFLuo Yonghao Sells 'Nuts' Again in Livestream?! What Does This Have to Do with the Food Industry?
On April 1 at 8 PM, Luo Yonghao made his debut in livestream e-commerce. After announcing his livestream sales, netizens were abuzz: what was Old Luo up to this time? On March 31, he announced his first official product: the Xiaomi Mi 10 phone. But when viewers tuned in expecting to see him sell Xiaomi, they saw... Old Luo selling nuts again! (April Fool's joke, albeit late.) Don't worry, it's not the same 'nuts'—this time it's Qiaqia's Daily Nuts.
FBIFCoca-Cola and Pepsi: From Cola Wars to Coffee Wars?
Coca-Cola is set to launch its first ready-to-drink (RTD) coffee in China under the COSTA brand, following its $5.1 billion acquisition. The new product, available from late March, marks COSTA's entry into the Chinese RTD coffee market, which has seen significant growth and increased competition from major players like Mengniu, Yili, and Nongfu Spring.
FBIFDeep Dive into Best-Sellers Snatching Market Share from Nestlé and Coca-Cola: Here's What I Found!
For product managers, the greatest achievement is developing a best-selling product. Seeing your product's sales soar and being recommended and shared on social media brings a sense of pride akin to a mother giving birth to a genius child. In recent years, many hit brands have emerged, such as Genki Forest, Egg Full, One Cow Raised, and Saturnbird, which have captured consumers' attention and become investor favorites, successfully carving out a share of the market from giants like Coca-Cola and Nestlé.
FBIFWith $60 Billion in Annual Sales, Why Is Japan the World's Leading Vending Machine Market?
Japan, a country prone to natural disasters, has developed a vast vending machine market, with about one machine for every 43 people and annual sales exceeding $60 billion. This article explores the variety of products sold, the business strategies behind their success, and lessons for other markets.
FBIFWhen the Trend Comes, How Can Food Product Managers Leverage It to Create Hit Products?
The sudden outbreak of COVID-19 disrupted the calm of 2020. During the pandemic, consumer demand for immunity-boosting and convenient foods rose due to fear and laziness. Beyond pandemic-driven needs, shifts in consumer demographics and rising spending power have created new category opportunities. Brands must discern and act on these trends to develop successful products.
FBIFPreparing for the Post-Pandemic Recovery of the Dairy Industry: A Look Back at China's Dairy Development History to Foresee the Next Decade
The National Health Commission recently issued dietary guidelines recommending dairy products to boost immunity, and despite short-term sales declines due to the pandemic, the long-term outlook remains positive. This article reviews the four main stages of China's dairy industry since the 1980s, analyzing the competitive dynamics and predicting future opportunities and challenges.
FBIFWith 20,000+ New Products Annually in the FMCG Market, Is Speed Alone Enough for Food Innovation?
In an era of rapidly changing consumer trends, companies are racing to innovate and launch new products. According to Nielsen, over 20,000 new products emerge annually in China's FMCG market, contributing RMB 17 billion in sales and accounting for 46% of FMCG growth. However, new products are surviving for shorter periods, averaging less than 18 months, and FMCG companies globally waste over $4 billion on unsuccessful launches.
FBIFHow to Win Steadily in China's Food Industry in 2020: Insights on Potential Consumer Groups and Growth Strategies
As 2019 draws to a close, the Chinese food and beverage market is undergoing dynamic consumer stratification, with emerging local brands challenging established giants. This article synthesizes insights from Kantar Worldpanel, Nielsen, and Accenture to outline key consumer groups and strategic recommendations for 2020.
FBIF30-Year-Old Want Want Refuses to Grow Old!
Want Want Group, known for its iconic Want Want milk and snacks, faced declining revenue and profit from 2014 to 2016. In response, the company launched a new health-focused brand, Fix XBody, in September 2019, aiming to reinvent itself and connect with a new generation of consumers.
FBIFWith 300 Million Insomniacs, Is the Billion-Yuan Sleep Aid Market Really Promising as Want Want, Mengniu Enter?
When it comes to functional foods, the term 'concept hype' often comes to mind, and sleep aid foods are no exception. With the rapid rise of the 'night economy,' are food companies focusing on consumers' excitement and pleasure, or turning to those with health concerns and caring about their sleep quality? It's easy to add brilliance to splendor, but hard to provide timely help. Moreover, the problem to be solved is closely related to one-third of everyone's life.
FBIFGlobal Flavored Water Market Exceeds $10 Billion; What's Next for the 'Small but Beautiful' Flavored Water Market?
In 2016, the global non-alcoholic beverage market was valued at $967.3 billion, with a projected CAGR of 5.8% from 2017 to 2025. Growing health consciousness is driving growth in functional drinks and bottled water, while dampening carbonated soft drink demand. The global flavored water market grew from $6.5 billion in 2013 to $10.3 billion in 2018, with U.S. sales nearly doubling to $2.5 billion. In China, flavored water saw a boom in 2014 with products like Hai Zhi Yan, but the market is still developing, with opportunities in flavor innovation, functionality, and sustainability.
FBIFThe Next Five Years of Premium White Milk: Which Tracks to Seize?
Since Telunsu's debut in 2005, the premium white milk market has grown rapidly, with Telunsu and Jindian leading the way. As channel dividends fade, product upgrades and premium pricing will drive future growth, with opportunities in organic, low-fat, high-protein, and lactose-free segments.
FBIFMaster Kong Instant Noodles Sold 11.5 Billion in Half a Year, Why Shift to Energy Bars?
According to AC Nielsen data, China's instant noodle consumption exceeded 40 billion servings in 2018, returning to the '40 billion servings club', and in the first half of 2019, sales in China's instant noodle market rose 7.5% year-on-year. Master Kong's 2019 interim results show that its instant noodles alone sold 11.5 billion yuan in the first half of 2019, with revenue up 3.68% year-on-year, contributing 37.85% of the group's total revenue. As the instant noodle market recovers, Master Kong, one of the industry leaders, has begun selling energy bars. Recently, Master Kong quietly launched the 'Sunshine Youxian' brand, officially entering the meal replacement energy bar field.
FBIFDeep Dive: Why Are Food Prices Rising Globally?
Recently, pork prices have become one of the most discussed topics among consumers. Today, we take this opportunity to talk about food price increases. According to the National Bureau of Statistics, pork prices rose 46.7% in August this year, bringing new anxiety in the Year of the Pig—'pork freedom.' Recalling previous 'toon freedom,' 'cherry freedom,' 'milk tea freedom,' and 'yogurt freedom,' we are spending more and more on food. From January to August this year, the average consumer price index rose 2.4% year-on-year, with food prices up about 5.9%.
FBIFKearney Releases Global Beverage Industry Report: Insights into Trends from Consumer, Product, Brand, and Distribution Dimensions
The beverage industry, traditionally stable, is undergoing significant transformation. Internationally, PepsiCo has targeted health-conscious consumers by acquiring SodaStream in 2018. Coca-Cola entered the tea market a decade ago with its subsidiary Honest Tea, and acquired coffee chain Costa in 2019 to expand into the fast-growing coffee market. In China, the rapid rise of Luckin Coffee and Heytea has squeezed packaged beverages, while new-generation consumers' acceptance of local and niche brands has fueled successes like Xiangpiaopiao and Rio. Consumers increasingly demand healthier, eco-friendly options, driving major industry changes. This article examines trends in consumer, product, brand, and distribution to guide beverage companies in adapting and maintaining market position.
FBIFThe Bottled Water Arena: Yesterday 1 Yuan, Today 2 Yuan, Tomorrow 3 Yuan?
As summer draws to a close, we revisit the bottled water market. A timeline shows the shift from 1-yuan Master Kong's dominance in 2008 to 2-yuan Nongfu Spring's rise in 2011, followed by 2-yuan C'estbon in 2015 and 3-yuan Ganten in 2018. The market is evolving from a pyramid to a spindle shape, with 1-yuan water shrinking, 2- and 3-yuan water dominating, and 4-yuan water emerging. The report predicts the market will exceed 200 billion yuan within two years, with room for 2-3 more billion-yuan brands.
FBIFIn-depth Review | Revenue Growth of 10 Billion in 5 Years, 10 Times Faster Than Industry! How Did Junlebao Achieve Its Rise?
Since its founding 24 years ago, Junlebao has grown from a little-known local dairy company to a national dairy enterprise with annual sales exceeding 10 billion yuan, ranking fourth in China's dairy industry. In its main businesses, milk powder and low-temperature yogurt, Junlebao has become the growth champion in both categories. In 2018, despite the overall dairy industry growth rate of only 3%, Junlebao's annual sales increased by 28% year-on-year, leading the industry for several consecutive years.
FBIFIn-Depth | The Rise of Domestic Brands in the Food Industry!
The rise of domestic brands in China's food industry is driven by a new generation of consumers with cultural confidence, leading to innovation and market success. This trend is not only about emotional support but also about quality and creativity, as seen in brands like Zhong Xue Gao and Three Squirrels.
FBIFJinmailang and Junlebao: How Did the 'Double Champions' Rise Against the Odds?
This article analyzes how Jinmailang and Junlebao achieved rapid growth in the FMCG industry by creating new categories and leading them, using the principles of positioning theory to break through the red ocean of competition.
FBIFThe Rise of Social E-commerce: What Does It Mean for the Food Industry?
As traffic dividends wane, social e-commerce has emerged as a new channel for growth in the food and beverage industry. This article explores why social e-commerce has risen, its various models, and how food and beverage companies can leverage it to drive new growth.
FBIFBreaking: Yili Launches China's First Milk Mineral Beverage—Why Did the 'Horned Bottle' Take Over Social Media?
Yili has launched Yiran, a new milk mineral beverage, marking China's first product in this category. The uniquely designed 'horned bottle' has gone viral on social media for its aesthetic appeal, and the company aims to target young consumers with a healthy, low-sugar drink.
FBIFBreaking: Nongfu Spring Enters Plant-Based Yogurt Market!
FBIF Food & Beverage Innovation recently learned that Nongfu Spring is about to launch a new plant-based yogurt product developed with globally leading technology. In 2019, the company, known for its innovative products, is expanding beyond beverages into dairy alternatives, targeting health-conscious consumers with a product that boasts zero cholesterol and low saturated fat.
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