AUTHOR ARCHIVE
Articles by 高建华
Browse 8 New Distribution articles by 高建华.
Published articles
8 articles · Page 1 of 1
You Always Say the Post-80s and Post-90s Quit at the Drop of a Hat, but You Don't Know That People's Hearts Need Managing
If you're a boss, encountering post-80s and post-90s employees who quit at the drop of a hat makes talent management a real headache, keeping you up at night. With the demographic dividend disappearing, recruiting and retaining talent has become a top priority. You know that for a business to thrive, you need to manage your operations. But do you also know that to retain talent, you need to manage people's hearts? Around the Spring Festival, employee turnover peaks, and many bosses are at a loss, only able to react passively and complain privately.
高建华Why 90% of SMEs Fail to Upgrade from Sales to Marketing
The article explains why most Chinese companies remain stuck in a sales-driven mindset, likening the marketing department to an air force in modern warfare. It argues that as competition intensifies, companies must establish a true marketing function to design strategy and drive growth, rather than relying solely on sales efforts.
高建华Gao Jianhua | Strategic Upgrade for SME Owners: How to Go from Exhausting to Worrying to Worry-Free?
Gao Jianhua, a planner for accelerating SME growth, explains how SME owners can transition from being physically exhausted to mentally burdened and finally to worry-free management. He advises recognizing the company's stage and improving management systems, as well as understanding one's own style and finding complementary partners.
高建华Deep Dive: Why Can't Chinese-Style Marketing Go Global?
This article argues that Chinese-style marketing cannot go global due to several misconceptions, including a misunderstanding of marketing as mere promotion, an overemphasis on tactics over strategy, a neglect of management in favor of operations, a one-size-fits-all approach regardless of company size or stage, and treating customers as 'gods' rather than equal partners.
高建华30 Years of Reform and Opening-Up: Why Has Chinese Marketing Failed to Establish Itself? How to Break Through?
This article reflects on the 30 years since China's reform and opening-up, arguing that Chinese marketing has failed to mature due to a focus on low-end manufacturing and superficial tactics rather than genuine brand building. It calls for a shift from mass to niche markets, from price to value orientation, and from sales to true marketing, emphasizing the need to master game rules and establish pricing power.
高建华【In-depth Insights】Gao Jianhua: A 'Market Revolution' Is About to Erupt
Over the past few years, a commercial revolution has been quietly brewing. 'Overthrow the tycoons, divide the market' has become the goal of the underdogs, and some big names waving the banner of 'Internet thinking' are planning an unprecedented market revolution, targeting the successful private entrepreneurs of the past 30 years. Although these entrepreneurs hold resources, most do not know how to use self-media and have lost the high ground, making them vulnerable to the mobilized masses.
高建华Deep Reading: Selections from 'Winning by Design at the Top'
This article discusses the transformation of management styles from military-style to humanized management, emphasizing the importance of systematic decision-making, refined management, and focusing on hidden costs. It argues that companies should shift from top-down to bottom-up decision-making, encouraging employees to bring solutions rather than problems.
高建华Shortcuts to Management Improvement for SMEs
Many managers still rely on self-reliance, but for SMEs, borrowing external resources is key to leapfrog development. This article outlines four shortcuts: hiring professional managers, engaging management consultants, recruiting specialists, and replicating successful companies' management systems.
高建华