Articles by 木易羊

Akuan Food Shines at Spring Sugar Fair: How Product and Marketing Empower Channels?

For all participants in the instant food industry, how can they achieve counter-trend growth amid challenges such as product homogenization, channel diversification, and slowing industry growth? How can they provide more suitable products and marketing promotions for different channels? At the 112th Sugar and Wine Fair, Akuan Food, which shouted 'Don't eat instant noodles, eat Hongyou Mianpi,' offered new thinking: providing more targeted products and marketing for different channels and consumer groups to achieve both brand and sales effectiveness, and to lead category growth.