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Articles by 胖鲸研究所
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Before Becoming the 'First Spicy Strip Stock,' Weilong Still Has Two Questions to Answer
Since 2020, Weilong, the leading spicy strip maker, has been rumored to be preparing for an IPO, with reports suggesting it is working with CICC, Morgan Stanley, and UBS for a Hong Kong listing in the second half of 2021. Despite its success in turning a childhood snack into a national favorite with annual sales in the billions, Weilong faces two critical challenges: finding its next growth engine beyond spicy strips and maintaining the quality and reputation of its core product.
胖鲸研究所We Studied 20+ New Sparkling Water Products at Home and Abroad, and You Can Forget About Genki Forest
This summer, Genki Forest has become incredibly popular, with over 12.3 million search results on Baidu, 1.18 million Weibo posts, and 20,000+ Xiaohongshu notes. The carbonated beverage market has finally seen new life, as traditional carbonated drinks have been declining due to health concerns. This article analyzes why Genki Forest succeeded, explores the booming sparkling water market, and discusses the potential for new brands to innovate beyond the standard formula.
胖鲸研究所Crazy Copycats of Viral Ice Creams Signal a Bigger Market Opening Up
Why do some viral ice creams make you remember the product, while others make you remember the brand? The commodity attributes of ice cream have changed, becoming an indulgent and social food that brings joy and happiness. Ice cream is shifting from private consumption to public consumption. Whenever a hit ice cream appears, no fewer than a hundred companies copy it. There's a saying that any idea of pinning consumer preference on a single product is extremely dangerous. Homogenized products and novelty flavors cannot sustain long-term market presence.
胖鲸研究所