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Articles by 林树林
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Xiaoyang Lactate: A Potential Billion-Dollar Product May Have Been Ruined
Demand is the fundamental driver of product success in the market; only products with significant consumer demand can sell well. Xiaoyang Lactate made a strategic mistake in understanding consumer demand, as 'light exercise' is a false need and concept, merely a wishful fantasy of the company.
林树林A Discussion on Xiang Piao Piao's Strategic Missteps
Xiang Piao Piao, once the leader and pioneer in the milk tea industry, has made strategic errors in expanding its product category, missing out on bottled formats and summer sales, deviating from consumer needs, and failing to upgrade the category, threatening its growth.
林树林