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Articles by 吕进玉
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Profiles of Moutai Speculators: Dealers and Insiders Engage in Left-Hand-to-Right-Hand Deals
An investigative report on the various types of Moutai speculators. The factory price of 53-degree Feitian Moutai was raised from 819 yuan to 969 yuan per bottle, the retail price ceiling from 1,299 yuan to 1,499 yuan, and the previous out-of-plan price of 999 yuan per bottle was abolished. Having reported on the baijiu industry for nearly two years, I have seen that the turmoil over Feitian Moutai prices has never subsided and is intensifying. One cause of the dispute is the gap between real market prices and the manufacturer's set prices, which has created more and more myths of overnight wealth.
吕进玉Wahaha's Growth Slows to 2% in First Half of 2016, Seeks Breakthrough by Repairing Channels
Wahaha's development is hitting a ceiling. Zong Qinghou publicly told media that the beverage industry is facing a downward trend, with Wahaha's growth rate dropping from over 20% in previous years to over 4% last year, and only over 2% in the first half of this year. China's beverage market has entered a cold winter, and slowing growth is an indisputable fact. Hangzhou Wahaha Group, which has dominated China's beverage industry for decades, faces challenges in the mobile internet era that traditional store operation models cannot solve. With weak internal innovation and fierce external competition, Wahaha attempts to restructure its channels, but can this change become a breakthrough?
吕进玉