Capital, Earnings & M&A
Good Products Sell Scarcity, Not Satisfaction!
This article is a discussion between Mr. Fang Gang and Mr. Liu Chunxiong in a Chinese beer marketing management group about how to create products in the internet era. The views are very inspiring, and the editor has specially organized them for readers. The discussion revolves around the keyword "scarcity" and explores how to manufacture and utilize scarcity in today's world of material abundance.
方刚、刘春雄