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Articles by 阮鹏华
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Winning the Mind-Share War: Forging Brand Moat in the Era of Shrinking Volume
In the era of shrinking volume, both brands and channels will further consolidate, and there will be more opportunities in niche tracks. Regardless of the economy, the top 3 companies will fare better, as per industry rules. On August 19, 2025, at the main forum of the 7th China FMCG Conference hosted by New Distribution, Ms. Ruan Penghua, partner and vice president of Xinchao Media Group, delivered a speech titled "Winning the Mind-Share War: Forging Brand Moat in the Era of Shrinking Volume." Ruan Penghua, centering on the conference theme of "New Supply, New Demand," deeply analyzed the internal logic of consumption patterns, media transformation, and brand evolution, resonating with over 2,000 FMCG practitioners on site.
阮鹏华In the Era of Stock Economy, How Do Companies Build Brands?
In the era of shrinking volume, manufacturers and distributors share a common anxiety: how to achieve growth? Research shows that during economic crises, stronger brands demonstrate greater operational resilience. Companies need to build brands, and growth must also come from channels and scenarios with incremental opportunities. As the leading elevator media platform in China, Xinchao Media serves most of the outstanding FMCG brands in China, acting as a barometer for the industry. They have the deepest understanding of brand power and know how companies can effectively build brands in various environments.
阮鹏华