Brand Marketing
Where Will China's Marketing Flow Next?
Shi Wei: From learning to best practices in marketing. How should we view marketing? What are the future paths and trends? The core question is this. Let's explore from a historical perspective, seeing where the river of marketing has flowed from and where it will go. Chinese enterprises truly began to have marketing concepts and ideas in the 1990s. Although reform and opening-up started in 1978, in the first decade, corporate marketing awareness was not fully stimulated due to supply falling short of demand.
施炜 刘金