Management & Methods
The Industrial Miracle of a Viral Snack: How Luosifen Is Sold Globally?
A bowl of rice noodles can also tell a story of going global. Recently, a Chinese post-80s guy selling Luosifen at a stall in the US went viral. His business is booming, selling 100 bowls in just 4 hours a day, with customers driving 1-2 hours just to have a taste. Over a decade ago, Luosifen from Liuzhou was confined to the city, but now it has spread across China and overseas, with export value growing 104-fold in five years.
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