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Articles by 强光亮

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Brand Marketing

Riding the Cycle: Becoming a 'Retention Brand'

On April 6, at the main forum of the 2023 (8th) China FMCG Innovation Conference, New Distribution specially invited Qiang Guangliang, Director of Brand Operations at WeChat Pay. WeChat Pay has established an open cooperation network for the industry, focusing on the connectivity of the WeChat ecosystem. Qiang and his team led the development of solutions for modern and traditional channels, leveraging WeChat Pay's offline merchant network to help brands grow and service providers achieve win-win cooperation.

强光亮