Management & Methods
County Town Franchise Owners Are More Intense Than White-Collar Workers in Beijing, Shanghai, and Guangzhou
In 2023, 1.265 million catering businesses received their 'death certificates,' double the previous year. The intensity of competition in any industry can be quantified at the market's periphery. For example, in Tang County, Baoding, Hebei, there were three franchise stores of a milk tea brand a year ago, but now only one remains. If opening a small shop was once the dream start for many young people returning to their hometowns, it's now necessary to add a special reminder: don't be cannon fodder, and don't underestimate the complexity of county town commerce.
戴菁