Articles by 叶碧华 詹戈萌

Mengniu's Transformation: What Are the Odds for an Ambient Milk Giant Venturing into Pasteurized Milk?

Pasteurized milk is expected to become the main battlefield of China's dairy industry in the 'new decade.' As market competition intensifies, the dynamics between the two major liquid milk camps are subtly shifting. It is reported that profits for ordinary ambient milk have dropped to near 'dumping' levels, prompting dairy companies to focus on high-end markets and the rapidly growing pasteurized milk segment. Mengniu and Yili have repeatedly denied rumors of entering the pasteurized milk market, but in early this year, Mengniu quietly launched three fresh milk sub-brands in Hangzhou, officially entering the fray.