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Under the Supermarket 'Bare Price Direct Sourcing' Storm, What Should the Cut-Off Distributors Do?
In March, Yonghui Supermarket's acting CEO Ye Guofu announced a 'bare price direct sourcing' strategy, eliminating intermediaries, which has shocked FMCG distributors. This move, along with the rise of private labels, is forcing traditional distributors to transform or face elimination.
关关Anjoy, Sanquan, and Synear Take the Lead in Slimming Down Ingredient Lists: Is 'Zero-Additive' the Next Big Opportunity?
Since food additives became associated with 'technology and ruthless tactics,' they have sparked public outrage, even when celebrity Dong Yuhui urged against demonizing them. Frozen food manufacturers must respect consumer choices and market trends, leading to a major cleanup of ingredient lists. Anjoy, Sanquan, and Synear are spearheading the 'zero-additive' trend, which is sweeping the frozen food industry as consumers increasingly prioritize clean labels.
关关Worst Year in Over a Decade: Even Veteran Frozen Food Distributors Are Baffled! Why Is This Year So Tough?
Frozen food distributors are baffled as sales drop 20%-30%. Wang Bing, who had seen continuous growth for over a decade, faced his first major downturn starting in March, with declines across all channels except closed systems like group meals. Despite efforts, sales continued to deteriorate in April and May, reflecting a broader industry slump.
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