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Articles by 张静波

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Brand Marketing

Naaisi President Zhuang Qichuan Dies of Illness; Used a Bar of Soap to Rank Fifth Globally

On July 11, Zhuang Qichuan, 66, Party Secretary and President of Naaisi Group, passed away due to illness. Compared to some well-known entrepreneurs, Zhuang was low-key, but his company Naaisi was one of the few Chinese firms able to compete with foreign giants like P&G. Since 1994, Naaisi has been a leading domestic detergent company, owning famous brands such as Diao Pai, Chaoneng, and Naaisi, with sales exceeding 19 billion yuan in 2015, ranking fifth globally. A P&G president once marveled: "Where water doesn't flow..."

张静波
Brand Marketing

How a 'Farmer' Built His Company into a Powerhouse

Once dominated by two giants, Yihai Kerry and COFCO, China's edible oil market was disrupted by Luhua's rise in the late 1990s. This private company, once a small player, quickly became the third pole in the market and the top peanut oil brand, thanks to its 5S pressing technology and commitment to quality.

张静波