Brand Marketing
When We Talk About Marketing, What Are We Really Discussing?
As an FMCG professional, marketing is a familiar term. In daily work and meetings, we often discuss target markets, channels, and product sell-through. However, with the rise of mobile internet, traditional marketing concepts like 4P are being replaced by new ones such as traffic, communication, and IP, reflecting a shift from channel-centric to user-centric approaches.
任小东、袁来