Articles by 童慧光

Two Years into New Retail, Have FMCG Giants Failed?

The complexity and pace of change in China's retail environment and consumer behavior are increasing, posing a huge challenge for FMCG brands. This article from YI OU, authored by Tong Huiguang, examines how traditional FMCG giants have fared in 2018 and explores the need for consumer-oriented and technology-driven strategies in the new retail era.