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This Double 11, Pinduoduo Blows a 'New' Wind
This year's Double 11 has truly changed. Platforms are no longer just about low prices but focus on consumer experience and reducing burdens for merchants. Pinduoduo has ignited a 'supply revolution' with new-quality supply, benefiting both merchants and consumers.
财经新媒体When 'Low Price, High Quality' Becomes Industry Consensus, How Can Snack Brands Win Over Consumers?
As the year-end approaches, the annual 'New Year goods competition' is about to begin, especially with 2024 being the first Spring Festival after the pandemic. Young people, who have purchasing power but are tired of traditional New Year gifts, are key to brands' success. According to JD Super's 2023 report, the post-90s and post-00s generations have become the main consumers, searching for 'cost-effective New Year goods' over 30 million times. This aligns with the snack industry's trend of 'low price, high quality,' but as this becomes a consensus, brands need new strategies to resonate with young people.
财经新媒体China's Dairy Giants: How Much Imagination Remains in Liquid Milk?
According to the China Dairy Quality Report (2023) released by the Dairy Association of China, per capita dairy consumption in China was 42 kg in 2022, down 0.6 kg from the previous year. Among dairy products, liquid milk, which accounts for the largest share, saw its first decline in eight years, dropping by 8%. In an era dominated by competition for existing market share, differentiation has become the norm. In this volatile environment, who will emerge victorious in the second half of the liquid milk market? Differentiation is accelerating, and liquid milk stands at a new crossroads.
财经新媒体“Milk Giants” Battle for the Infant Formula Market: Yili Goes Left, Mengniu Goes Right
Yili's acquisition of Ausnutria and Mengniu's potential privatization of Yashili highlight the escalating competition between China's top two dairy companies in the infant formula market. As the industry enters a phase of stagnant growth, both giants are using mergers and acquisitions to expand their product lines and secure their positions.
财经新媒体Wahaha's Dilemma: Good at Business, Not at Branding
Wahaha, once a dominant player in China's beverage market, faces a brand crisis as it struggles to connect with younger consumers. Despite efforts by heiress Zong Fuli to rejuvenate the brand through new products and celebrity endorsements, the company's sales continue to decline, highlighting its failure to build a strong brand identity in the new consumer era.
财经新媒体Young People Trying to Lose Weight, While Liangpin Shop, Wei Long, and Genki Forest Worry Themselves Sick
Young people are increasingly turning to low-calorie snacks to reconcile their desire for tasty food with their weight loss goals. Chinese snack brands like Wei Long, Liangpin Shop, and Genki Forest are responding by launching healthier snack options, signaling a shift toward health-conscious eating in the domestic snack market.
财经新媒体In the Second Half of the 'Involution' in the Nuts Industry, Which Brands—New or Old—Will Go Further?
Scan the QR code in the image to register. Few foods combine the contradictory attributes of 'high calorie' and 'healthy,' but nuts do. Given that China's nut consumption is far below that of developed countries like the US and Japan, the industry has huge growth potential. According to a previous forecast by the Qianzhan Industry Research Institute, the market size of China's nut and roasted seed industry will reach about 185.5 billion yuan by 2025. In 2015, Wolong's 'Daily Nuts' series became a hit, igniting competition in the domestic nuts industry: past players like Qiaqia, which focused on sunflower seeds, gradually developed nuts as a second growth curve, even setting a strategic goal of 10 billion yuan in sales (including tax) by 2023; Three Squirrels, which seized the last wave of e-commerce dividends, expanded offline; and Bestore, which started offline, has embraced a 'premiumization' strategy to tell a new story.
财经新媒体Uni's Chali Wang, the First to Make Sugar-Free Tea, How Did It Miss Out on Young Consumers?
Sugar-free tea drinks, once mocked as "unpalatable," have finally found their moment. According to a 2018 report by Xinsijie Industry Research Center, China's demand for sugar-free tea beverages was 3.727 million tons in 2017, projected to nearly triple to 10.858 million tons by 2021. As concepts like weight control and skin care through sugar reduction sweep social platforms like Douyin and Bilibili, sugar-free tea drinks, which had been "cold-shouldered" for years, have begun to gain popularity in recent years.
财经新媒体The "Pass" to the New Consumption Wave: Who Among Qiaqia, Three Squirrels, and Bestore Will Secure It First?
Recently, leading snack brands have released their 2020 financial results. Despite the pandemic, Qiaqia, Three Squirrels, and Bestore all reported growth. In 2020, Qiaqia's revenue reached 5.289 billion yuan, up 9.35% year-on-year, with net profit attributable to shareholders of 790 million yuan, up 30.89%. Bestore's revenue was 7.894 billion yuan, up 2.32%, with net profit of 344 million yuan, up 0.95%. Three Squirrels' total revenue was 9.794 billion yuan, a slight decline of 3.72%, but net profit grew 26.21% to 301 million yuan.
财经新媒体From Liangmianzhen and Tianqi's Fall to Yunnan Baiyao and Darlie's Rise: The Love-Hate Saga of the Toothpaste Market
On World Oral Health Day, the toothpaste market sees new moves from brands like Yunnan Baiyao and Canpar, backed by ByteDance. Despite the market's maturity, opportunities remain as brands innovate with flavors, packaging, and ingredients, while regulatory tightening promises a healthier future.
财经新媒体Internet-famous brands will eventually lose their mystique, while old hands like Yili and Master Kong remain evergreen
Despite the pandemic, new consumer brands surged in 2020, with some achieving in 3-4 years what took incumbents a decade. However, their reliance on marketing and supply chain weaknesses may undermine long-term success, while traditional brands like Yili and Master Kong leverage robust supply chains and innovation to stay competitive.
财经新媒体Zong Qinghou Doesn't Understand Consumers, Zong Fuli Doesn't Understand Wahaha
After more than 30 years, why don't consumers love Wahaha anymore? Thanks to Wantai Biological and Nongfu Spring, Zhong Shanshan became the first domestic billionaire to enter the top 10 of the world's richest list. Many people may be unfamiliar with Wantai Biological, but when it comes to Nongfu Spring, it can be considered a 'national-level' beverage brand after Wahaha. In fact, in front of Wahaha and Zong Qinghou, whether it's creating a national-level beverage brand or topping China's richest list, Nongfu Spring and Zhong Shanshan are only latecomers. But times have changed, and in the great transformation of the era...
财经新媒体Nearly a Year After Listing, Has Bestore's 'Premium' Strategy Paid Off?
From its 'cloud listing' at the start of the year to frequent appearances in hit web dramas like 'The Long Night', Bestore has been anything but low-key in 2020. However, as competitors like Three Squirrels and new niche brands rise, Bestore faces challenges including product quality issues and difficulty increasing profits despite revenue growth. The question remains: how far is Bestore from achieving its 'premium snack' dream?
财经新媒体Soft Drink Market Heats Up: Is Nongfu Spring's Cross-Border Expansion Hitting a Roadblock?
Beyond natural water, how much room does Nongfu Spring have in the soft drink market? New soft drink brands represented by Genki Forest are blocking Nongfu Spring's cross-border expansion. In 2016, Nongfu Spring began testing overseas markets by establishing Creswell NZ Ltd in New Zealand and exporting hit products like Tea π. It took Nongfu Spring nearly 20 years from its founding to go global, while new brands are moving much faster.
财经新媒体The 2020 of Large Supermarkets: Transformation, Tightening, and Experimentation
In 2020, large supermarkets faced a tough year as the pandemic hit offline businesses, prompting them to accelerate digital transformation, tighten hypermarket operations, and experiment with new formats. Alibaba, JD, and Tencent intensified their competition in this sector, leading to industry reshuffling and strategic partnerships.
财经新媒体Small Hema, Big Yonghui: What Does the Future Hold for Auchan and Other Hypermarket Chains?
Hypermarket chains are tightening their store networks and exploring new formats. Recently, Auchan faced backlash over a controversial size chart, highlighting its struggles in the new retail era. As consumer preferences shift, these chains must adapt by diversifying formats and exploring new categories beyond fresh produce.
财经新媒体From 'Jumping the Gun' to Leading the Pack: Didi's Orange Heart优选 Becomes the 'Best Choice' in Community Group Buying
Ren Zhengfei once said that disruption is often done by 'outsiders.' In the community group buying track, Didi's Orange Heart优选, launched just five months ago, has become the industry leader with daily orders exceeding 7 million, and over 10 million on Double 11. This article analyzes how Didi, a ride-hailing giant, leveraged its strengths to lead the race, and discusses the competitive landscape and key success factors in this new battlefield.
财经新媒体Genki Forest Struggles to Shake Off 'Internet Celebrity' Label
During the recent Double 11 shopping festival, Genki Forest, a four-year-old beverage brand, achieved top sales in the water and beverage category on both Tmall and JD.com, with Tmall sales surpassing 10 million yuan in 37 minutes and exceeding last year's full-day total in 42 minutes, a 344% year-on-year increase. The company is actively seeking to expand beyond its popular sparkling water products, but faces challenges in establishing a lasting brand identity amid intense competition.
财经新媒体Bestore's Revenue Growth Without Profit Growth: Can It Find a New Track Faster Than Three Squirrels?
Bestore, which went public during the pandemic, has surpassed Three Squirrels in market value, but both face the challenge of increasing revenue without increasing profit. Bestore is entering new segments like children's snacks and meal replacements, but faces intense competition and high marketing costs.
财经新媒体Competing in Fresh Food, Meituan's Biggest Rival Might Be Pinduoduo
The fresh food e-commerce track is getting increasingly crowded. During the pandemic, it solved the pain point of people being unable to go out to buy groceries, making it a hot favorite among investment institutions, with large-scale financing rounds. In July, Miss Fresh announced the largest financing in the fresh food delivery industry—$495 million; in August, community e-commerce platform Shihui Tuan announced an $80 million C2 round; Yipin Fresh announced 2.5 billion yuan in financing; and Xingsheng Youxuan entered the IPO tutoring phase. Even giants couldn't resist joining. Recently, Meituan and Pinduoduo launched new platforms, with Meituan introducing 'Meituan Select' and Pinduoduo registering 'Duoduo Maicai', preparing to enter the community group buying segment.
财经新媒体Social E-commerce Is 'Unpopular,' So Why Are Alibaba and JD.com Still Entering?
There are no permanent platforms, only permanent traffic. As traditional e-commerce traffic peaks, social e-commerce, which harvests new traffic through social fission, has become a fast-running dark horse. Although its huge traffic appeal was once hailed as a trend, the shadow of pyramid schemes has made many consumers wary. Now, with giants like Alibaba and JD.com entering, the reputation of social e-commerce seems to be turning around, as seen in the recent revocation of a record fine against Huasheng Daily.
财经新媒体After 'Daily Nuts,' Can 'Plant-Based Meat' Become the Next Hit Category in Snacks?
Following the success of 'Daily Nuts,' which saw its market size exceed 10 billion yuan by 2019, the snack industry is looking for the next big thing. Plant-based meat snacks, introduced by Be & Cheery, are a candidate, but unlike 'Daily Nuts,' they face challenges such as being a substitute product, competition from real meat and bean products, and a lack of industry standards, making it unlikely to become a major profit driver for snack brands.
财经新媒体Can Alibaba and JD.com Solve the Long-standing 'Milk Dumping' Problem?
On both sides of the market, supply and demand have always maintained a 'fragile balance.' When the COVID-19 pandemic hit, the impact on the economy became increasingly significant, and the fragile balance was further disrupted. Following the milk dumping illustration in middle school history textbooks, we have witnessed a repeat of the 'milk dumping' event. Recently, dairy farmers in Wisconsin, USA, were forced to dump hundreds of thousands of gallons of milk due to a sharp drop in demand caused by the pandemic, sparking market discussion again. Although such a scene is absurd, under the pandemic, oversupply and insufficient demand have amplified the contradictions on both sides of the market.
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