Articles by 陈星星

A Million Distributors Trapped in a 'Life-or-Death Game'

Currently, survival has become the most urgent need for many distributors. According to incomplete statistics, there are nearly one million FMCG distributors of all sizes in China. In recent years, dramatic changes in the consumer environment have reshaped the retail landscape, and their impact has also spread to the upstream industry chain, making the situation particularly difficult for distributors. It is understood that traditional distributors have generally experienced a double decline in sales and profits, with some even exiting or going bankrupt.