Articles by 李锋、刘春雄

Three Major Judgments for This Year's Mid-Autumn Festival Market! How Should Distributors Respond to the 'Cold B, Hot C' Situation?

As the Mid-Autumn Festival approaches, the market is experiencing changes due to increasingly diversified and fragmented channels, leading to a 'cold B, hot C' phenomenon where distributors and retailers face challenges while consumer demand remains strong. This article provides three key judgments for the festival season and suggests strategies such as reversing the traditional sales order and emphasizing scenario-based marketing to adapt to the new market dynamics.