Articles by 洪锴

Nielsen: Five Major Changes in the Chinese Market Over the Next Five Years Will Create Huge Business Opportunities

The following is the speech content delivered by Hong Kai, Vice President of E-commerce at Nielsen Greater China, at the "FMCG2019·China FMCG Conference" hosted by New Distribution, organized and published for readers. In recent years, many new practices have emerged in both retail and FMCG. This sharing aims to stand at the forefront, first looking at consumer changes from the consumer perspective. In China, we believe that over the next three to four years, the entire market will be driven by five major factors...