Articles by 阳翼

Analysis of Basic Characteristics of Chinese Rural Consumer Behavior

Due to various reasons, rural residents, who account for two-thirds of China's population, consume only one-third of the country's consumer goods. In recent years, rising rural incomes and improved consumption environments have warmed up the rural consumer market, attracting domestic and foreign enterprises. However, due to the dual economic structure, rural consumers differ greatly from urban consumers, and urban marketers must understand these differences to succeed.