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Articles by 姚旭鸿
Browse 4 New Distribution articles by 姚旭鸿.
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“Meaningful, a Bit Regrettable, Worth Persisting”: A Decade of Practical Reflections on a Retail Terminal Platform
Over the past decade and the next, both distributors and the market they face have undergone tremendous changes. Mr. Xu Hongyao, Vice President of Dongguan Sugar & Wine Group and General Manager of Caihua Trading (Yueheji), shared his practical experience over the past decade and his thoughts for the next decade, using Caihua Trading (Yueheji) as a case study. From a retailer's perspective, he illustrated the opportunities and challenges in the evolution of distributor business.
姚旭鸿Cooperation Opportunities between Channels and FMCG Brands from the Perspective of Convenience Stores
At the 7th China FMCG Channel Innovation Conference held in Chengdu from November 3 to 5, 2022, Yao Xuhong, Vice President of Dongguan Sugar & Wine Group and General Manager of Caihua Trading (Yueheji), delivered a keynote speech on cooperation opportunities between channels and FMCG brands from the perspective of convenience stores. He shared insights on market observation, self-assessment, and future outlook, emphasizing the importance of empowering small stores and fostering collaboration among brands, distributors, and B2B platforms.
姚旭鸿Meiyijia: Channel Opportunities Amid the Youth Trend
At the 4th China FMCG Conference held in Shanghai from September 23-25, 2021, Yao Xuhong, General Manager of Meiyijia Holdings, delivered a keynote speech on how Meiyijia addresses the youth trend through online, differentiated, and sovereignty-oriented strategies, leveraging its C-end convenience stores and B-end Yueheji platform to serve consumers effectively.
姚旭鸿China's Convenience Store Giant Meiyijia | Grasping the Core Variable of Convenience Store Digitalization: Time Value!
The 5th FMCG + Internet Conference, hosted by New Distribution, was grandly held from March 15 to 18 at the Longemont Hotel in Chengdu, attracting thousands of industry professionals including distributors, manufacturers, and internet companies. The following is the speech delivered by Yao Xuhong, Executive Deputy General Manager of Meiyijia, General Manager of Guangdong Meiyijia, and General Manager of Caihua Trading, at the main forum on March 16, organized by New Distribution for readers. The core of convenience store digitalization is to enhance customers' time value.
姚旭鸿