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Articles by 颜红坚
Browse 2 New Distribution articles by 颜红坚.
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Scene Revolution: Reconstructing the Golden Moments of Alcohol Consumption through Emotional Resonance
From copywriting marketing to brand renewal and multi-brand matrix upgrade, how did Jiangxiaobai achieve this? At the 10th China FMCG Conference, Yan Hongjian, Deputy General Manager of Bottle Planet (formerly Jiangxiaobai), shared insights on 'Scene Revolution: Reconstructing the Golden Moments of Alcohol Consumption through Emotional Resonance.' He detailed the practice from scene reconstruction to mind-share capture, revealing the core logic of 'precise depth' in a stock market—creating demand through emotional resonance and driving brand value leap through scene-based experiences.
颜红坚Jiangxiaobai's Yan Hongjian on Digital Implementation: Don't Treat Digitalization as a Management Tool!
At the 6th China FMCG Channel Innovation Conference, hosted by New Distribution, Jiangxiaobai's Assistant President Yan Hongjian shared insights on digital innovation and practice, emphasizing that digitalization should empower rather than manage, and that aligning interests is key to successful implementation.
颜红坚