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Articles by 墨廷
Browse 3 New Distribution articles by 墨廷.
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Is Deep Distribution Dead? Who Will Save Millions of FMCG Distributors?
Deep distribution, once the golden strategy of the FMCG industry, is now facing an unprecedented survival crisis as market growth slows and store closures surge. However, an innovative solution called 'Spark of Thought' is leveraging data and AI to help distributors achieve growth and navigate the new market landscape.
墨廷“Where There Are Scenes, There Is Sales”: Mingren Soda Water “Sows Seeds” at the Spring Sugar Fair
At the 112th Spring Sugar and Wine Fair in Chengdu, Mingren Soda Water became a focal point for its scene marketing strategy, particularly the “Drink Mingren before and after alcohol” campaign. By integrating with the baijiu (white liquor) scene, Mingren has achieved significant growth, demonstrating that scene marketing is a key path for FMCG brands in the era of stock market competition.
墨廷New Chubang Shines at Spring Sugar Fair, Leading the New Era of the Condiment Industry with Innovation
On March 25, 2025, the 112th National Sugar and Wine Fair opened grandly at Chengdu Century City New International Convention and Exhibition Center and Western China International Expo City. Against this backdrop, Chubang, the core brand of Zhongju Hi-Tech, made a strong appearance with an innovative and transformative stance, heralding the arrival of a 'New Chubang' era driven by innovation and change.
墨廷