Capital, Earnings & M&A
Wahaha to Sell Baijiu Business? Years of Diversification Efforts Have Repeatedly Failed
Recently, there were reports that Wahaha has completely exited the baijiu market by selling its Lingjiang Guojiu brand to Hebei Hualin Group. On September 12, Wahaha explained to Green Squirrel that only the production side was changed, and Wahaha still operates the brand and sales. Industry insiders point out that Wahaha lacks experience in baijiu, making it difficult to break through in the short term, and with declining performance, selling off the loss-making asset is understandable.
王子扬