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Browse 8 New Distribution articles by 佚名.
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Under the Epidemic, Distributors Are About to Collapse!
The sudden outbreak of the epidemic caught distributor Wang Ming off guard. If this continues, the 80,000 boxes of milk gift box inventory will crush not only him but also his hard-earned trading company. In December 2019, the manufacturer set a Spring Festival sales target of 18 million yuan for Wang Ming. Despite the pressure, Wang Ming gritted his teeth and accepted it, remitting the payment before January 20. Of course, more than half of this money came from 'short-term financing': 4 million yuan from the manufacturer's credit line and 4 million yuan from bank financing. Wang Ming thought that after the Spring Festival, by February and March, he could almost pay it back.
佚名Nongfu Spring, Coca-Cola Enter Soda Water Market, Beverage Industry May See New 'Blue Ocean'
The soda water market lacks a dominant leader. In the second half of this year, the beverage industry has seen frequent new product launches: Coca-Cola began selling alcohol and sparkling water in October, Dongpeng Special Drink launched lemon tea, and Tmall partnered with Moutai to launch 'Moutai Coffee'... Nongfu Spring, which has been quietly focusing on its core business, has also become restless. Recently, multiple media outlets reported that Nongfu Spring will launch a new soda water product in November, marking its first foray into this category. Earlier in March, the company also introduced China's first plant-based protein yogurt.
佚名Sales Struggling to Reach the Next Level? These 4 Reasons Are Likely to Blame
Distributors care most about profits, and every distributor wants sustainable growth and profitability. However, reality is harsh, and most distributors face the challenge of stagnant sales growth. Sales growth for distributors typically hits several thresholds: 10 million, 30 million, 50 million, and 100 million yuan, with many distributors unable to break through these barriers.
佚名Why Is Your Market Being Transhipped? How to Break It?
This article explains the reasons why distributors face transhipping (cross-regional selling) and provides strategies to deal with it. It covers causes such as unreasonable sales targets, pricing policies that encourage transhipping, and lack of enforcement, and offers solutions like contractual protections, evidence collection, negotiation, and building alliances.
佚名Reflections of a Sales-Oriented Boss on Sales
1. When chatting with clients, salespeople should avoid technical and theoretical topics, focusing instead on current news, weather, etc. Therefore, they should read books and magazines on economics and sales, and especially daily newspapers to stay informed, so as not to appear ignorant. 2. A salesperson's success largely depends on how they spend their four hours in the evening: the best ones review materials, analyze clients, and read for an hour, while the worst watch TV or complain.
佚名Ten Years as a Marketing Director: Hard-Won Insights!
The author, having transitioned from a professional manager to a trade partner and marketing consultant, shares lessons from over a decade in marketing, covering topics like corporate politics, career growth, and practical wisdom.
佚名Practical! Ten Terminal Sales Skills from Recognition to Acceptance
This article provides ten practical terminal sales techniques, from asking closed-ended questions to leveraging brand comparisons, to help salespeople improve their effectiveness and close more deals.
佚名The Story of Five Steamed Buns
This article uses five variations of a story about a starving man and a farmer to explore themes of gratitude, resentment, and the complexities of kindness, ultimately suggesting that true gratitude lies in maintaining a balanced perspective and acting with integrity.
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