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Articles by 石榴姐
Browse 4 New Distribution articles by 石榴姐.
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He Gave Up a High-Paying Job to Go into Business, Faced Many Ups and Downs, and Became a Billionaire with Just a Snack!
Some say that to achieve great things, one must look to the world. But some people focus on small things around them and turn a simple snack into a big industry. Who is he? He is Chen Xianbao, the founder of Qiaqia Food.
石榴姐From "Three-No" Product to Annual Revenue of 4.5 Billion Yuan: How Is This Beloved Snack Marketed?
In the early days, most people considered latiao (spicy strips) an unhealthy food. But with the frequent appearance of Weilong latiao, it gradually became popular. Today, latiao is not only sought after domestically but also very popular abroad. In the US, a pack of latiao costs $7.20, almost matching Starbucks coffee prices. Weilong's success is due to improved production processes and, most importantly, marketing. So how does Weilong market its latiao? Through humorous ad slogans that spread effectively, celebrity endorsements, and other strategies.
石榴姐Taking Command in Crisis: A Veteran Turned Pork Factory Director, Slaughtering 50 Million Pigs a Year, Earning the Title 'Butcher'
Adults often 'scare' their children by saying that if they don't study hard, they'll end up feeding pigs at home, implying that working with pigs is shameful. However, there is one person who loves pigs and has spent his entire life working with them. From pigs to pork to factories to meat products, what comes to mind? Yes, ham sausages. This article is about Wan Long, the founder of Shuanghui, who bears the title 'Butcher'.
石榴姐He Failed Three Times, Lost 100 Million Yuan, and Built a 60 Billion Yuan Food Empire with a Bowl of Instant Noodles!
Wei Yingzhou, after three failed ventures in mainland China, founded Master Kong in 1992 with a红烧牛肉面 (braised beef noodle) that became a national favorite. Through rapid expansion, diversification, and strategic marketing, he built a food empire spanning instant noodles, beverages, fast food, and supermarkets, making Master Kong the top instant noodle brand in China.
石榴姐