AUTHOR ARCHIVE
Articles by 葛煜
Browse 2 New Distribution articles by 葛煜.
Published articles
2 articles · Page 1 of 1
The Low-Alcohol Trend: Even Moutai Has to Follow
Low-alcohol beverages are becoming a new trend in the drinks market. Besides brands like Jiangxiaobai and RIO that target young drinkers, newly listed Naixue's Tea, Coca-Cola, and Genki Forest have all launched low-alcohol products, while ByteDance, NetEase Yanxuan, and Alibaba also have their own brands. Public data shows that in 2021 up to May, the alcohol sector saw 27 financing rounds totaling about 2.508 billion yuan. Over the past decade since 2011, domestic alcohol investments have exceeded 55 billion yuan, prompting traditional distilleries like Moutai and Wuliangye to introduce competing low-alcohol brands.
葛煜A Micro-History of China's Consumption Changes: Dongpeng Lists, Red Bull Battles, Yuanqi Rises
As consumer preferences shift toward healthier beverages, functional drinks are losing favor. Dongpeng Beverage recently went public as the 'first functional drink stock,' but its market is being squeezed by new competitors like sugar-free and low-sugar drinks, while capital flows to new brands.
葛煜