Brand Marketing
Shi Yuzhu's 13 'Not-So-Simple Secrets' Behind Brain Gold's Marketing Strategy
Brain Gold (Nao Bai Jin) has achieved total sales exceeding 15 billion yuan, becoming a classic case in marketing strategy. Its success stems from a series of meticulous, multi-faceted plans that formed a systematic marketing advantage, far beyond the simple gift-giving ads. This article reveals the 13 'not-so-simple' tactics, from naming and packaging to channel management and advertising style, all driven by Shi Yuzhu's precise planning and deep understanding of Chinese consumers.
张家祎