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This Double 11 Is Different: Platforms Begin to Lighten the Load for Merchants
During the National Day holiday, the consumer market was exceptionally hot, with domestic trips reaching 765 million and total spending by domestic tourists hitting 700.817 billion yuan. As the Double 11 shopping festival approaches, e-commerce platforms are extending the event period, reintroducing pre-sale mechanisms, and shifting from consumer subsidies to merchant support, including fee reductions and traffic boosts, while also fostering interconnectivity among platforms.
宁缺1-Yuan Water, 9.9-Yuan Shampoo: How Does 'Poor Ghost Paradise' Aldi Make Money?
Aldi, a German discount supermarket, has won over Shanghai consumers with ultra-low prices like 1-yuan water and 9.9-yuan shampoo, no membership fees, and a focus on quality and convenience. Its success stems from extreme minimalism, a vertical supply chain, and a high share of private-label products, though expansion beyond Shanghai faces challenges from local competitors like Hema Outlets.
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