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Articles by 陈彦华
Browse 5 New Distribution articles by 陈彦华.
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Small Distributors Can Grow Big, Big Distributors Must Become Strong, Strong Distributors Must Go Beyond! Here's How...
The food industry, closely tied to daily life, has a large overall market. After years of rapid growth, it now features increasingly complex competition and rising costs with shrinking profits. Distributors at different levels are concerned about how small ones can grow, big ones can strengthen, and strong ones can transcend their limits.
陈彦华Feature: Is Chengde Lulu Lost?
Lulu almond milk is the undisputed pioneer of China's plant-based protein beverages, but its market position is now awkward. The company's performance has declined for three consecutive years, and it has lost ground to competitors like Six Walnut, whose net profit exceeds Lulu's total sales.
陈彦华What Does the Future Hold for Three Squirrels?
In 2003, at age 27, Zhang Liaoyuan became an FMCG salesperson, driven by a dream to become rich after a life-changing experience in 1994. After years of self-study and failed ventures, he founded Three Squirrels in 2012, which grew rapidly but faced stagnation, food safety issues, and IPO setbacks by 2017, leading to anxiety and a strategic overhaul.
陈彦华Small Distributors Can Grow Big, Big Distributors Must Become Strong, Strong Distributors Must Go Beyond! Here's How...
This article discusses strategies for FMCG distributors at different stages: small distributors can grow by choosing suitable products, expanding networks, and investing in delivery and sales; big distributors can become strong by optimizing product mix, improving channel and inventory management, and training staff; strong distributors can go beyond by moving into manufacturing, private labeling, or retail. It also promotes an upcoming industry summit on FMCG and internet transformation.
陈彦华No Doubt About It, Your Job Is to Execute!
A few days ago, a friend in domestic coffee sales asked me about the market prospects of cup coffee. I asked if he was at headquarters or field sales, and he said North China region; the product was already launched. I told him that since the company had decided, he just needed to execute. He persisted, and I found it hard to answer, recalling cases like Xiang Piao Piao and Yinmei Cola that succeeded despite doubts. The key is that execution-level staff should follow decisions, as trust and execution can produce miracles.
陈彦华