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Articles by 沙华
Browse 5 New Distribution articles by 沙华.
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Traditional Distributors Dying Out? His Distributors Have Transformed into Giants
New life, old death! The situation for physical distributors is like fire and ice... Some are closing down, others are expanding. It's no longer a test of distributor capability, but a test of business models by the times. The market doesn't need traditional distributors anymore. Recently, the author visited the Shandong market and saw many traditional distributors paying a heavy price for transitioning to B2b, with some blindly stacking SKUs leading to inventory backlog, and others making major warehouse expansions that turned out to be unsuitable...
沙华The Trillion-Yuan Beverage Market Is Surging: Are There Still Big Opportunities in Small Categories?
Catching the right trend and choosing a highly differentiated small category makes it easier to survive in the fiercely competitive beverage market. China's non-alcoholic ready-to-drink (NARTD) market is a trillion-yuan market, large and steadily growing, attracting many players and creating many wealth myths over the years.
沙华From Niche to Mainstream: OATLY Makes a Stunning Appearance at the 106th National Sugar and Wine Fair
OATLY's path is becoming increasingly smooth. Founded in 1994, OATLY was unknown for its first 20 years. According to Statista, OATLY's sales in 2012 were only 269 million Swedish kronor (about $28 million); in 2019, financial reports showed OATLY's revenue was $204 million, and in 2020 revenue doubled to $421 million, with products sold in over 60,000 retail stores and 30,000 coffee shops across more than 20 countries and regions. In fact, OATLY originated in Sweden and entered China in 2018, then rapidly rose to become a hot "star" brand in just about four years, completing its transformation from 0 to 1. From being unknown to widely recognized, OATLY is appearing more frequently in public. On November 10, the 106th National Sugar and Wine Fair officially opened, and OATLY, as a representative brand of oat milk, made a grand appearance at this large-scale and authoritative industry exhibition, conveying to consumers a desire for a better life and a healthy, balanced, and sustainable lifestyle.
沙华Breaking Perceptions: Unveiling Genki Forest's Product Logic
In October, Genki Forest received another piece of good news: its Alien electrolyte water surpassed 1 billion yuan in sales in September this year, creating another 1-billion-yuan product in less than nine months. Despite external skepticism, Genki Forest remains energetic, adhering to its founder Tang Binsen's principle: "Love the world with good products."
沙华Low-temperature Fresh-cut 'Shu Xiaohuang': Innovating the Potato Snack Category
Despite the pandemic hindering the foodservice industry, leisure snacks have emerged as a new wave of consumption. With the rapid development of China's e-commerce platforms, consumer demand is trending toward quality, health, and personalization, prompting snack brands to enrich their offerings and accelerate health-oriented development. For example, French fries: most people think of KFC or McDonald's fried fries, high in oil and calories, expensive, yet enduring in China for 30 years due to their addictive nature. Mai...
沙华